GRAPHIC DESIGN
Surrounded by small business owners in San Francisco, I use my background in graphic communication by offering revamp services to effectively communicate each business's unique identity.
My main focus provides consistent brand voice and typography that resonate with target audiences. I emphasize readability and proper formatting across brand materials. I work closely with small business owners to ensure that their message is clear and visually appealing, while maintaining a cohesive look.
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Find a Haven offers a modern take on classic scents to transform a space, altering the mood and ambiance of the environment. Taking notes from streetwear motifs and Y2K pop culture, Find a Haven emphasizes the innate style of its audience.
The Ice Cream Bar approached me with their unused, outdated menu and requested something clearer and more aligned to current operations. I took inspiration from the storefront itself and improved upon the Streamline aesthetic present in the previous iteration of the menu. Maintaining that style, without being over the top, was a major priority to the client. Limited to only four pages, I reorganized each menu item into the appropriate category without cluttering the pages.
While making flyers for Kilowatt, I was asked to create updated business cards for the owners, their direct support staff, and a promotional card for the private event space. Throughout the process of creating these cards, I strengthened Kilowatt's brand voice through consistent fonts, colors, and use of logo across several platforms: promotional flyers for the event space, cocktail menus for bar tops, Instagram templates, and more.
My skills were commissioned to develop a logo to represent Kilowatt's new custom guitar and bass amp line "WATTCO" the custom build department of Kilowatt Amplifier Service & Repair. After initiating the branding plan, I created 3-dimensional models of various design concepts preceding production of the final design: WATTCO's Tallboy bass cabinet and head stack.