GRAPHIC DESIGN
Surrounded by small business owners in San Francisco, I use my background in graphic communication by offering revamp services to effectively communicate each business's unique identity.
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My main focus provides consistent brand voice and typography that resonate with target audiences. I emphasize readability and proper formatting across brand materials. I work closely with small business owners to ensure that their message is clear and visually appealing, while maintaining a cohesive look.​
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Find a Haven offers a modern take on classic scents to transform a space, altering the mood and ambiance of the environment. Taking notes from streetwear motifs and Y2K pop culture, Find a Haven emphasizes the innate style of its audience.
The Ice Cream Bar approached me with their unused, outdated menu and requested something clearer and more aligned to current operations. I took inspiration from the storefront itself and improved upon the Streamline aesthetic present in the previous iteration of the menu. Maintaining that style, without being over the top, was a major priority to the client. Limited to only four pages, I reorganized each menu item into the appropriate category without cluttering the pages.​​​​
While making flyers for Kilowatt, I was asked to create updated business cards for the owners, their direct support staff, and a promotional card for the private event space. Throughout the process of creating these cards, I strengthened Kilowatt's brand voice through consistent fonts, colors, and use of logo across several platforms: promotional flyers for the event space, cocktail menus for bar tops, Instagram templates, and more.
My skills were commissioned to develop a logo to represent Kilowatt's new custom guitar and bass amp line "WATTCO" the custom build department of Kilowatt Amplifier Service & Repair. After initiating the branding plan, I created 3-dimensional models of various design concepts preceding production of the final design: WATTCO's Tallboy bass cabinet and head stack.